Tissa Richards

Personal Branding & Thought Leadership

Tissa Richards is a bold, trusted, authentic technology founder/CEO, speaker and executive coach. She guides women leaders as they identify their strengths, develop their value propositions, and maximize their leadership potential.

personal branding
meet tissa

Meet Tissa

She has founded, invested in, and run software companies in Silicon Valley and holds over a dozen software patents. Tissa has navigated the tough worlds of entrepreneurship, executive leadership, and fundraising. Tissa works with women leaders to identify their strengths, value propositions, and to maximize their leadership potential. 

As a repeat software founder and executive, Tissa’s work with clients is not theoretical. She’s raised money, negotiated large deals, managed global teams, developed complex software platforms, secured multiple patents, built and served on boards, and navigated success and failure. This real-world experience helps Tissa guide clients as they navigate specific situations and strategize their careers and board journeys.

Tissa is the author of “Leading Your Way: A Three-Step Framework to Maximize Your Leadership Potential”. The book helps executives articulate and activate their value proposition, leadership style, and leadership values.

At Athena: Personal Branding & Thought Leadership

At Athena, Tissa hosts Salons on personal branding, thought leadership, and developing your value proposition. She leverages her expertise as a CEO and executive coach to help Athena members understand and articulate the stories that have shaped their leadership and translate those to the C-suite or boardroom.

Join Athena

Understand your full value as a leader and develop your thought leadership strategy with expert insights from executives like Tissa. Join Athena to access live and on-demand learning, for and by women leaders.

View Upcoming Thought Leadership Events

What members are saying

“Tissa does an excellent job of distilling actionable advice for how we fine-tune our value proposition.”

“Loved her perspectives, very practical advice, and an opportunity to share are “in progress works” and get speaker and peer feedback.”

“Tissa’s help in defining my value proposition is key to my understanding my brand and how to position myself in the market.”

In the Athena Newsroom


Athena offers live and on-demand learning, coaching, networking, and access to career opportunities for the world’s top women leaders. Have a specific goal such as a board seat, promotion, or career transition? Accelerators provide targeted, one-on-one support to help you get there.

Business Services

Businesses of all sizes turn to Athena for support in developing their executives, diversifying their leadership, and transforming their board into a competitive advantage.

About Us

Athena activates the connections, knowledge, and opportunities executive leaders need to break through the barriers that line the “last mile” of their career – to the C-suite, boardroom, or the world of entrepreneurship and investing.

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