In this encore episode of Third act, we speak with Lauren Lane—who believes that unrelenting passion is the driving force behind success as a social media influencer. As a former Hallmark Art Director, Lauren made a huge pivot in her career to her third act as a professional cook and social media influencer. Despite her lack of experience, Lauren’s homemade dinner boutique prospered due to her diligence and dedication. Now known as the self-made “food star”, her skills range from videography & contracted social media marketing to cooking classes on Kansas City Channel 4–a stark contrast with her previous background in corporate America.
Join us as Lauren shares her experiences with her “year of doing yes”, and how facing things that scare you can catapult your third act to new heights. In the episode, Lauren shares beginner tips on social media influencing and inspires with her self-taught mastery of photography and food styling. She urges all listeners to realize that “you can learn to do anything”.
(3:08) Good old fashioned content creation
(5:46) Act 1: An illustrator fresh out of college
(7:03) Act 2: Being the first creative brand strategist at Hallmark
(9:26) Act 3: The year of saying yes
(13:39) Put to the test: a food critic!
(15:18) Brand Ambassador
(18:22) The importance of authenticity
(22:07) Cooking live
(22:56) Boost your content: using new platform tools
You can find Lauren at www.lauren-lane.com, or on LinkedIn at https://www.linkedin.com/in/lauren-lane-09097a32/ or her company at /https://www.linkedin.com/company/lauren-lane-culinarian/about/. Follow her on Instagram @lauren_lane_culinarian and on Facebook @ Lauren Lane Culinarian for more of her cooking expertise! And, her blog is full of great recipes www.lauren-lane.com.
If you enjoyed the podcast, please subscribe and share a review at https://ratethispodcast.com/thirdact! Engage with more stories of those finding fulfillment in the third act of their lives on Liz Tinkham’s Third Act podcast at thirdactpodcast.com.