Third Act with Liz Tinkham

The Bien Lady with Geraldine Keogh

Geraldine Keogh tells Liz about how she’s built multiple businesses—from preschools to dessert catering. But her love today is running Biens Chocolate Centerpieces—a national dropship business she’s built with her daughter that specializes in chocolate centerpieces. Listen to Geraldine’s story of ambition and determination as a small business owner.

Third Act Podcast

Your first act is school, your second act is work, but have you thought about what you’re going to do in your third act? Join host Liz Tinkham, a former Accenture Senior Managing Director, as she talks to guests who are happily “pretired” – enjoying their time, treasure, and talent to pursue their purpose and passion in the third act of their life.

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The Bien Lady with Geraldine Keogh

On today’s show, Liz talks to Geraldine Keogh, the Bien Lady. Geraldine is in the chocolate business, but she didn’t start in that business—nor in food at all. As a young mom, Geraldine ran a preschool primarily so she had a place for her own kids. After she grew and sold that business, she teamed up with local friends as part of a dessert catering business.

Within a year, she was running the business with her daughter and looking for ways to expand. They started to produce chocolate truffle centerpieces referred to as Biens Chocolate Centerpieces—a big hit among her local customers. But, as Geraldine describes it, both she and her daughter have ADD and the ideas on what to do with Biens just kept growing.

Today, Geraldine and her daughter have built a national dropship business for Biens, as well as continuing their local work with the Dessert Ladies. And she’s not done yet with her expansion plans. If you’ve ever thought about running your own business, you will love Geraldine’s story of determination and ambition.

2:38 Growing up in Ireland and then coming to the US
3:14 Running a daycare
4:08 Founding Dessert Ladies
6:13 Her big break at the Super Bowl
10:23 The origin of Biens
15:28 How not to break an egg, or a chocolate centerpiece
18:53 Her advice for small business owners
22:46 Taking a leap of faith to expand during the pandemic
25:04 Learning to dropship
28:34 Government help for small businesses

If you’re hungry for chocolate after listening to this episode, check out Biens Chocolate Centerpieces. If you want to know more about Geraldine, check out her LinkedIn here.

If you enjoyed the podcast, please subscribe and share a review. Engage with more stories of those finding fulfillment in the third act of their lives on Liz Tinkham’s Third Act podcast at thirdactpodcast.com.

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