On today’s show, Liz talks with David Harry Stewart — The Super Ageist. David is the founder and face of Ageist, a new media company and agency that champions the vitality and influence of the modern 50-plus. David’s second act was as a professional photographer, but he eventually realized that there was something just not right in photographing 20- and 30-year olds for products targeting people over 50. So he and a friend launched media agency Ageist to represent the mindset and aspirations that drive this influential demographic. Today, he is a passionate champion and leading authority for those in the modern 50-plus age group.
1:52 Becoming a photographer
5:00 Getting really good at it
6:11 The 20 year olds in the 50+ campaign
10:54 Starting Ageist
16:26 Knowing a lot about 18% of the population between 50 and 70
18:23 The MasterMind class
22:17 The SuperAge podcast
30:00 The mindset of the Super Ageist
35:24 What’s ahead for the Ageist Agency?
Find out more about David Harry Stewart. Learn more about the Ageist podcast and magazine here.
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